News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent News

13 hours ago in Entertainment

Bill Murray tosses fans’ phones off rooftop

billmurray

The "Ghostbusters" star was unwinding at rooftop restaurant in California on Thursday when he spotted two starstruck fans trying to snap his photo.

13 hours ago in Entertainment

OPENING WEEKEND: ‘Deadpool,’ ‘Zoolander 2’ to battle at the box office

15-overlay-6

Here's a look at some of the films set to open this weekend.

14 hours ago in Entertainment, National

Roses and roaches: Cold-hearted Valentine’s Day ideas

valentines

With the coldest air in more than a decade forecast to grip the United States this Valentine's Day weekend, the holiday dedicated to love is flashing its frigid side.

15 hours ago in Music, Entertainment

Woodstock 50th anniversary celebration in the works

woodstock

Organizers of the original Woodstock festival are trying to get something together to mark the golden anniversary of the event in 2019.

18 hours ago in Music

Eagles of Death Metal schedules first concert since Paris massacre

eaglesofdeathmetal

Eagles of Death Metal, the band on stage during the deadliest of the Islamic State attacks in Paris in November last year, has scheduled its first concert since the massacre.