News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent News

in Entertainment

REVIEW: ‘Birdman’ could be the best film of 2014

In this image released by Fox Searchlight Pictures, Michael Keaton portrays Riggan in a scene from "Birdman."

You’ve heard the buzz for Michael Keaton's "Birdman." It’s loud and it's merited.

in Sports, Viral Videos

Nike hype video welcomes LeBron back to Cleveland

14-overlay4

The video huddles the whole city as "The King" returns home.

in Entertainment

PHOTOS: 31 adorable pets in Halloween costumes

Bailey Jarrett and her dog Teddy visit a Dallas-area PetSmart store on Oct. 25, 2014, for the company's annual in-store Halloween event. The event took place at all PetSmart locations throughout the U.S., Canada and Puerto Rico.

This Halloween is going to the dogs... and cats, ferrets, and bunnies.

in Music

Queen, Fleetwood Mac won’t be playing Glastonbury

fleetwoodmac

The two veteran rock acts were strongly rumored to have been booked as the big names for the 2015 festival.

in Entertainment

Apple CEO Tim Cook: ‘I’m proud to be gay’

timcook

Cook wrote a column published on Thursday and said he hopes that his declaration can help others.