Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Recent News

in Entertainment

‘Mortdecai,’ ‘American Ultra’ among the year’s biggest box office flops


The list of this year's most disappointing box office performers is out.

in Entertainment

WATCH: 7 fun facts to make you think this Thanksgiving


Thanksgiving is a time of coming together with family and friends. In between bites of stuffing and pumpkin pie, snack on these unusual Turkey Day facts.

in Black Friday, Entertainment

Change your Amazon password now


With Black Friday and Cyber Monday quickly approaching, this might be the worst time of year for Amazon to have security concerns.

in Black Friday, Entertainment

PHOTOS: Macy’s Parade through the years


For 88 years the iconic Macy's Parade has been a Thanksgiving tradition.

in Entertainment

REVIEW: ‘Creed’ builds on the legacy of ‘Rocky’


"Creed" stays rooted in tradition while simultaneously taking the entire franchise in a new direction as vital as it is welcome.