News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent News

in Music

This week’s top rock tracks

Zac Brown as Zac Brown Band performs during Music Midtown 2014 at Piedmont Park on Saturday, Sep. 20, 2014, in Atlanta.

LISTEN: This week's top rock songs, according to the latest Billboard chart.

in Entertainment

PLAYLIST: 19 of the best Summer songs

Patriotic Music

Memorial Day marks the unofficial start of summer. Start your season off right with this playlist spanning the '60s to now.

in Entertainment

Netflix: What’s coming and going in June

netflix

Take this long weekend to binge on shows and movies that are leaving Netflix and get a sneak peak at what's coming next month.

in Entertainment

REVIEW: Disney goes meta at the multiplex with ‘Tomorrowland’

21-overlay7

Long before the credits roll, Tomorrowland will have you craving a theme park turkey leg and planning a meet up at Mr. Toad's Wild Ride.

in Entertainment, Sports, Viral Videos

WATCH: Getting married by The Rock

19-overlay7

It's normal to cry at weddings, but you'll laugh at this one too.