News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

Recent News

in Entertainment

Cosby said he got drugs to give women for sex

cosby

The AP reports that during a 2005 deposition "The Cosby Show" star admitted to giving sedatives to at least one woman.

in Entertainment

Nicolas Cage almost played ‘Superman’

17-overlay3

And there's video to prove it!

in Music

Anthrax producing limited edition bourbon

anthrax

The rockers have teamed up with Knob Creek.

in Music

Dave Grohl gets a giant throne for first gig back after breaking leg

foofighters

The Foo Fighters frontman returned to the stage in epic style.

in Entertainment

Ashton Kutcher and Mila Kunis are officially married

milakunisashtonkutcher

The "That '70s Show" stars are officially Mr. and Mrs. after a top-secret weekend wedding.