News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent News

in Music

Breaking Benjamin lands first No. 1 album

Fresh
14-overlay1

The new album is the group's first in six years and comes after five years of line-up changes.

in Entertainment

TV Land ditches the ‘Dukes’

Fresh
dukes

Re-runs of the '80s sitcom "Dukes of Hazzard" are off the air amid controversy over portrayals of the Confederate flag, which is notably featured on the show's "General Lee" vehicle.

in Music

Deadheads get nostalgic before final Grateful Dead shows

Fresh
gratefuldead

After the death of lead guitarist Jerry Garcia in 1995, the surviving four members say they will end The Grateful Dead's 50-year run this weekend.

in Entertainment

Exhibit takes fans inside ‘Hunger Games’

Fresh
hungergames

With hundreds of costumes, props, photos, and interactive displays, "The Hunger Games: The Exhibition" brings fans into the dystopian, post-apocalyptic nation of Panem.

in Entertainment

Stephen Colbert took over a Michigan public access channel

Fresh
25-overlay1

The new "Late Show" host took over the latest episode of "Only in Monroe," which airs in the community of about 21,000 people.