News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent News

10 hours ago in Entertainment

REVIEW: ‘How To Be Single’ feels the same while trying too hard to be different

22-overlay-9

"How to Be Single" makes a valiant attempt to send up rom-com clichés but it borrows so much from other, better movies that you start to wonder if the film’s title should be "How to Commit Larceny."

13 hours ago in Entertainment

‘Star Wars’ producers face charges in Harrison Ford’s on-set accident

18-overlay-7

The "Indiana Jones" star broke his leg when the door of the Millennium Falcon fell on him during filming in 2014.

15 hours ago in Music

Ace Frehley to release covers album, records with Paul Stanley

acefrehley

Frehley will release a covers album, entitled "Origins Vol. 1" in April, and on it he teams up with his former bandmate for "Fire and Water," a track originally recorded in 1970 by the English rock group Free.

17 hours ago in Entertainment

‘To Kill a Mockingbird’ headed for Broadway debut

mockingbird

Harper Lee's classic novel is coming to Broadway for the first time in a new stage version written by "West Wing" writer Aaron Sorkin.

17 hours ago in Entertainment

Charlize Theron gearing up for ‘Fast 8’

charlizetheron

The "Mad Max: Fury Road" star is in early talks to play the villain in the eighth installment of the hugely successful street racing series.