News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent News

in Music, Entertainment

Lorde curating ‘Hunger Games’ soundtrack

lorde

The 17-year-old pop star is recording a single for the third installment of the franchise.

in Entertainment

David Cassidy reportedly skips court for race track

cassidy

The '70s heartthrob was reportedly at the race track while his attorney was in court representing him on a drunken driving charge.

in Entertainment

Stars hold out for big payday on ‘Big Bang Theory’

bigbang

Production of the hit comedy is on hold as the show's stars demand big bucks.

in Entertainment

REVIEW: ‘Guardians’ among year’s most entertaining

Guardians Of The Galaxy

Director James Gunn elevates our August with one of the most entertaining films of 2014, Marvel’s "Guardians of the Galaxy."

in Music, Entertainment

Bieber tweets, deletes Miranda Kerr shot after Bloom fight

Justin Bieber

Justin Bieber appears determined to continue provoking Orlando Bloom following their bust-up at a party in Ibiza, Spain.